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Aristocrat Among Global Gaming Awards Las Vegas Winners
The Global Gaming Awards Las Vegas 2019 wrapped up this week, and big names in the world of gaming and gambling received recognition for their work.
From Eldorado Resorts to DraftKings, twelve awards honored gaming entities. But it was Aristocrat that shone the brightest among the winners.
Gambling Insider hosted the Global Gaming Awards with partner BetConstruct, and it all took place at the Global Gaming Expo (G2E) in Las Vegas.
The entire expo ran October 14-17, but the awards ceremony was held with a luncheon on the first day at the Sands Convention Center.
Micky Swindale of KPMG and co-host Julian Perry, Gambling Insider COO, were the emcees of the day and also presented the awards to the winners.
And the Winners Are…
When the shortlist of nominees was confirmed at the beginning of August, all of the companies in the running were contacted. The judges then analyzed the nominees and cast their votes.
There were 100 judges, who were industry leaders from the land-based and digital gambling worlds.
And in the end, the winners in each category were:
- Land-Based Operator – Eldorado Resorts
- Land-Based Industry Supplier – Aristocrat
- Product Innovation – Infinity V55 Edge by Incredible Technologies
- Digital Operator – DraftKings
- Digital Industry Supplier – Kambi
- Slot Game – Buffalo Diamond by Aristocrat
- Land-Based Product – Stadium by Interblock Gaming
- Customer Loyalty Program – M life by MGM Resorts
- Responsible Business – Gaming Laboratories International
- Digital Product – OpenSports by Scientific Games
- Property – The Venetian Macao
- American Executive – David Lopez of AGS (American Gaming Systems)
Longer Look at Land-Based Winners
Eldorado Resorts has had a big year. In June, it announced that it would acquire Caesars Entertainment in a deal worth $17.3 billion. To win the award for best land-based operator was a feather in its cap.
Many in the industry first looked upon the Eldorado-Caesars deal as a risky move, but both companies followed through by offloading some properties and also garnering more support.
Eldorado beat out names like Hard Rock, MGM Resorts, Las Vegas Sands, and Boyd Gaming for the award this year.
Land-based industry supplier honors went to Aristocrat. Its growth in the past years led to the release of EDGE X and Helix XT cabinets in the past year, leading to its award win. Others nominated were Scientific Games, IGT, and Novomatic.
Aristocrat then won for the best slot game of the year for Buffalo Diamond. In a spinoff of the original Buffalo machine, the Diamond version offers a $500K progressive. It beat out popular games like Dead or Alive 2 from NetEnt and Pirate’s Plenty by Red Tiger Gaming.
The best overall land-based product went to Stadium by Interblock, which took home its first Global Gaming Award. The live dealer game includes an unlimited number of players.
The land-based property of the year award went to Venetian in Macao. It has the largest casino floor in the world and is the third largest building on the planet. It was up against last year’s winner, Borgata in Atlantic City, and other big casinos like Foxwoods, WinStar World, Pechanga, and Mohegan Sun Pocono.
Deeper Dive into Digital Winners
DraftKings winning the digital operator of the year award wasn’t much of a surprise due to its rise in popularity over the past several years. It also opened its first physical sportsbook in Atlantic City last year.
It beat companies like The Stars Group, 888 Holdings, PartyPoker, and the World Series of Poker for the award, not to mention its arch rival in the industry, FanDuel.
The top digital product of the year was OpenSports by Scientific Games, a redesigned sports betting platform with streamlined services. Other products in the running were associated with companies like Play’n GO, NetEnt, and BetConstruct.
And the top digital industry supplier of the year was Kambi, which just launched in the new US market last year. It faced competition in the category by Scientific Games, BetConstruct, IGT, and also Evolution Gaming.
Other Categories Explained
The customer loyalty program category was a tough one, but M life by MGM Resorts took the prize after losing to Caesars Entertainment last year. However, M life had won for four years previous to that. Competitors this year did include Caesars, as well as Boyd Gaming and Station Casinos.
Gaming Laboratories International (GLI) also took home its first award for responsible gaming. Its program reviews operators’ responsible gaming efforts, personnel, resources, and performance metrics. It beat out companies like Caesars, MGM, Las Vegas Sands, and William Hill for the honor.
Finally, David Lopez of AGS was among 20 executives up for the top American executive nod. He has been the CEO of the company since 2014 and helped it grow with acquisitions like Colossal Gaming and Cadillac Jack.