CGA Launches New Program To Showcase Benefits Of Canadian Gaming Industry
The latest initiative from the Canadian Gaming Association is a way to illustrate the positive efforts of the country’s gaming industry. The goal is to better inform everyday Canadians about the gambling community.
Too often, people without much information about the world of gambling view the industry as a dark one. To them, gambling conjures up images of old movies, back-room transactions, and the underworld. Today’s gambling businesses, however, are legitimate and respectable. This is exemplified by the companies and employees represented by the Canadian Gaming Association (CGA).
This, too, is the epitome of the Get to Know Gaming Canada program. The CGA launched the initiative at the end of 2018 to highlight some of the exceptional stories that emerge from the gambling community on a regular basis.
Get to Know Gaming
The title of the new program “Get to Know Gaming Canada” explains its goal at the most basic level. It is a way for people to get to know more about the Canadian gaming community.
Using the hashtag #gamingbenefits on social media platforms like Twitter and Facebook, the Canadian Gaming Association is highlighting stories that showcase the positive and interesting contributions of gaming employees and businesses for the benefit of their broader communities.
“Get to Know Gaming Canada” will continue for a minimum of several months. Nevertheless, it will likely last longer due to the multitude of employees represented by the CGA. As noted, “From the tens of thousands of employees who live and work in the communities in which we operate, to the innovators and businesses that supply goods and services to the gaming industry – both here and around the world – we have no shortage of stories to tell. Canada’s gaming industry is strong, diverse, and makes significant contributions to our economy, governments and communities.”
First Example Collected Clothing at Christmas
Not long after announcing the new initiative, the CGA highlighted an ongoing program hosted by Chances Playtime in British Columbia. The gaming establishment offers bingo, slots, and electronic table games, but uses its platform to assist those in need within its community.
The Angel Tree Christmas Pajama Drive has been going on since 2010 and has collected thousands of pairs of pajamas. Chances Playtime has been participating since 2014. In 2018, however, it was the first year that the company used an innovative way to contribute. It took the money it allocated for holiday cards and used it instead to purchase 63 new pairs of pajamas for the drive. That kicked it off, and the entire holiday campaign collected 247 pairs of pajamas.
Furthermore, Chances Playtime took one extra step in 2018. For every pair of pajamas donated to the Angel Tree drive, the casino donated $10 to Camryn’s Cause for Kids Society, a local charity that helps ease the financial stresses of families with a child who faces a health crisis.
Canadian Gaming Association Goals and Plans
The Toronto-based nonprofit organization has a multi-faceted mandate: to promote the economic values of gaming in Canada, use research and innovation to advance the industry, and to create and further dialogue among stakeholders in the gambling world. The CGA has several principles:
- Gaming is a legitimate form of entertainment and contributes positively to communities.
- Industry products can and should be used responsibly.
- The focus expands across Canada.
- All stakeholder interests are balanced and considered.
- Insights help the industry innovate and grow.
Essentially, the Canadian Gaming Association’s strategic plan going forward is broken down into three succinct categories.
The first is advocacy and awareness, for which the CGA considers itself an important voice on pertinent issues, such as resources, and in relationships. The second is research and innovation, the support of which includes education, training, and research to consistently move forward. And the third is dialogue and convening, which is the key to keeping the industry together and working toward further coordination with each other and the public.
Online Gambling Included?
There have been times in the CGA’s history that it has come to the defense of online gambling. One example occurred in 2015, when the Alberta Gaming and Liquor Commission began to research the benefits of online gambling. When confronted with the issue, the CGA doesn’t hesitate to stand up for the internet forms of casino-related games.
The CGA does not specifically mention online gambling in its goals, guiding principles, or future strategies and vision, though. That’s despite online gambling becoming ever more prevalent in the daily lives of gambling connoisseurs and lottery players. Needless to say, online gambling remains an issue that could use more advocates and organizations with the necessary reach to educate the public and lawmakers about the industry.