Top 7 Benefits of Shared Online Casino Networks

Some online casino sites in the Canadian market are independent and function on a single, unique platform. Most, however, join with at least one site on an online casino network.

Online casino operators sometimes run a network of sites. This is because they are able to use the same platform, but cater to different interests of a wide range of players. And customers benefit from those networks in several key ways.

An Alliance Likened to NATO

As Canada and other countries met this week in London for NATO – the North Atlantic Treaty Organization – it occurred to us. There are some similarities between the intergovernmental alliance and online gaming alliances.

NATO was organized after World War II as a way to coordinate responses to warlike attacks. Countries have entered and withdrawn from the alliance through the years. But some like Canada and the United States are original members.

Essentially, the group of nations serve as a backup for each other in cases of wars and emergencies. But they also work toward peace and positive international relations.

One could perhaps liken the strength of NATO countries acting with one voice to online casinos and gaming sites on the same network with same platform. Those sites become stronger because they operate with less overhead, a better financial base, and the strength of a network over that of a lone website.

With that said, there are many benefits to online casino networks.

  1. Shared Jackpots

The biggest benefit to online casinos linking to one another on a network is the ability to share jackpots and progressives.

Some games, like Mega Moolah, are connected across sites and networks because developer Microgaming is powerful enough to do so. Many other jackpot games, however, rely on sites to boost their jackpots. This happens more quickly and raises the stakes by a significant margin when the network shares a game across many sites.

  1. Larger Customer Service Staff

One of the largest networks is Digimedia, which operates approximately one dozen sites. Several are top recommendations in the Canadian online casino market, such as Jackpot City, Lucky Nugget Casino, Platinum Play, Royal Vegas, Gaming Club, and Euro Palace Casino.

The sites all have different looks, offer some unique games, and offer varying promotions. However, Digimedia provides the customer service representatives. This means they can operate from a single center and do so on a 24-hour-a-day basis. They are educated about all of the individual sites, and and more employees are on staff to help customers.

  1. Better Software

With all of the sites operating on the same network, the software is of a higher quality to sustain the various casinos with unique brands. When the software receives an upgrade, all of the sites receive it. This means they all stay updated with the latest technology.

  1. More Promotions and Rewards

With many sites under one parent company, there is less overhead and more opportunity to share the wealth with customers. A larger pool of revenue means bigger promotions. This includes new game spins, daily promos, and better welcome bonuses.

The same goes for VIP clubs and rewards programs on various sites. Those linked on a network can work from the same basic loyalty infrastructure, and the network status of the sites allow for more frequent and lucrative bonuses in every rewards program.

  1. Larger Games Selection

The influence of a network provider over a single-site operator is most evident to players. This is due to the larger variety of games available. It enables a network provider like Digimedia to enter into game contracts with the world’s largest developers, like Microgaming, NetEnt, and Evolution Gaming.

Networks are also more likely to receive games ahead of official release dates. Therefore, they are able to connect those new games with special spin promotions.

  1. More Banking Options

Sites working together on a network have another benefit, which is to be able to offer more deposit and withdrawal options. The influence of a company offering multiple sites and brands for a payment method ensures a profitable venture.

Players then see the added benefits of fewer charges, faster payment processing, and fewer hassles from financial instutitions.

  1. Better Security

When one company operates numerous sites on one online casino network, the company has more at stake. Its online casino licenses depend on 100% compliance across the board. If one site fails to pass an audit by the regulator, all sites could suffer.

A company like Digimedia, which is based in Malta and licensed by the Malta Gaming Authority, keeps all of its licenses current, finances in order, and customers satisfied. Anything else would endanger all of the brands and the parent company. With so much riding on regulatory decisions, players can rest assured that the sites on the network are always in compliance. They are using the highest levels of technology for safety, and proven to be trustworthy.



Jennifer Newell

Jennifer Newell

Jennifer Newell has been writing about poker and gambling since 2004. From her days in the WPT offices to covering summers of WSOP tournament action, she also followed gambling legislation to Washington D.C. and women-only poker to the Bahamas. Meanwhile, she lived in Los Angeles and Las Vegas for many years before moving back to her hometown of St. Louis, Missouri. Now, Jen travels less, writing about poker and online gambling from her home with her two dogs watching her every move. In her spare time, she follows politics, works on her never-finished novels, and learns Italian in the hopes of retiring to Italy someday.

If you want to know more, you can follow Jen on Twitter @WriterJen


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