New Omni-Channel System for Canadian Atlantic Lottery

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In recent online gaming news, Scientific Gaming has announced their successful launch of the latest generation omni-channel lottery gaming system. The gaming system was launched in Canada and put in place for the Atlantic Lottery. The system, which is now live, supports all of the retail sales of lottery gaming as well as online gaming sales. Additionally, they support mobile for multiple provinces.

Omni-Channel Lottery Software

Scientific Gaming’s Omni-Channel System

This new and innovative system supports multiple games which includes the following:

More so, it looks like this system is going to be offered in a good few locations in and around Canada. These locations include:

  • New Brunswick
  • Newfoundland and Labrador
  • Nova Scotia
  • Prince Edward Island

The product was developed alongside the Player Account Management system. The idea behind this was to assist players participating in the Atlantic Lottery to purchase products with one wallet.

Comments on the Omni-Channel System

Brent Scrimshaw, Atlantic Lottery’s President and CEO, states that the Lottery is committed to the reinvention via fresh products and services that will now be enabled through the omni-channel system technology. He goes on to say that the Atlantic Lottery is looking forward to providing entertainment experiences that are innovative. More so, he says that this is because they wish to expand the space that they operate in. The ultimate goal is to kick off the next phase of responsible growth.

All About Omni-Channel System

So, here’s what you can expect when using the new system:

  • AEGIS®gaming system
  • Sciplay™ iLottery platform

These features allow for both the content and the offerings of Atlantic Lottery to be easily integrated. In the spirit of things, the launch of this system has been provided with a second-chance ticket entry program. This program features online scratch games played via mobile or desktop.

We at Maple Casino are excited to see what this new Omni-Channel Lottery system has in store for our Canadian players.