In a recent statement that the international brand of hotel, casinos and café has made, they are partnering with Gaming Innovation Group (GiG). The partnership is to design and create a new online casino for the United States online gambling market.
Gaming Innovation Group’s Role
In the agreement that Hard Rock International has with GiG, the developers will assist the company with a digital portal for consumers. A back-end platform will also be provided that will enable them to operate the online casino’s operations.
Both brands will work together to create and design the online casino. The design and development group at GiG will be responsible for developing the casino site with collaboration from Hard Rock. The online casino is scheduled to be launched later on in the year.
GiG uses the iGaming Cloud platform which is an online casino platform that uses cloud and software capabilities.
Hard Rock International’s Other Plans
Other than creating an online casino for the US market, this casino and hospitality brand has also signed a partnership deal with Greentube Internet Entertainment solutions. Together they will develop a social gaming platform that will be customised.
At the moment the casino and hotel brand is in the process of building the Hard Rock Hotel & Casino Atlantic City which is scheduled to open in the summer of 2018. The cost of the hotel and casino is at US$500 million.
According to Kresimir Spajic, SPV for Online Gaming at Hard Rock, they have plans to make the Hard Rock brand a global leader in the online gaming industry internationally. As a supporting statement to what Spajic said, the CEO of GiG, Robin Reed said they would create a casino site that will stand out because of the influence of the Hard Rock music lifestyle and entertainment brand.